Our process for accurate advertising analytics explained
Learn more about how sonatrixel applies a rigorous, multi-stage approach to evaluate advertising effectiveness. Our process prioritizes tailored metrics, deep analysis, and collaboratively developed recommendations for each client.
Laura Cheng
Lead Analytics Advisor
Your analytics experts
Our multidisciplinary team brings experience from marketing, data science, and market research fields.
Laura Cheng
Lead Analyst
Specializations
Laura designs custom metrics and assessments, ensuring recommendations suit each client.
Ethan Evans
Analytics Manager
Specializations
Ethan leads data integration and market research, bringing clarity to complex datasets.
Priya Desai
Strategy Consultant
Specializations
Priya blends market consulting with data insight to recommend effective campaign improvements.
Marcelo Silva
Senior Data Scientist
Specializations
Marcelo develops predictive models and attribution systems to refine measurement accuracy.
Our working methodology
Data gathering
Collect relevant advertising and market data streams, integrating sources from your campaigns for complete coverage.
In-depth analysis
Use advanced methods to evaluate campaign performance, audience engagement, and media channel impact.
Goal alignment
Map insights to your objectives, focusing on metrics that directly inform your business priorities and strategies.
Actionable reporting
Present clear findings with detailed recommendations for campaign adjustment and future planning.
How we compare
Assessing our analytics advantage